The Importance Of Automation Tools In SEO

In recent years, the game of SEO (Search engine optimization) has changed dramatically. There was a time when you just keyword stuff your content and voila!, you're on top of Google but those  days are ancient history now.

Thanks to ferocious blackhat SEO spammer, Google had to released quite a few big updates known as Panda, Penguin and the latest one, Hummingbird, This was done in order to cool them down (teach them a lesson).

People were using a lot of way to exploit Google's algorithm so they can climb the SERPs. Ranking on Google before was as easy as 1,2,3 and I do mean literally.

Publish a decent content on your blog
do some tiered backlink or just plain spam
that's it

but now things has gone really complicated, strategies like link wheel, link pyramid (almost same thing), extreme multi tiered backlinking campaigns and other stuff like these are being used to manipulate big G.

Now back in those and these day, one thing is really common, you know what?. People then and people now rely heavily SEO Automation tool, It has become such a common practice that there's a misconception between newbies that they can't rank in Google if they don't have the right tools.

Yes, they're quite important since they help us do our work more efficiently and more better, as the definition goes.

A machine doesn't get tired nor does it get bored of doing one task over and over and over again whereas a human does.

Now the same thing goes with softwares as well. you can estimate the importance of SEO tools by comparing them to the man's first and most useful invention, Tire. Yes, SEO automation tools enjoy the status of tires in SEO industry :D.

Ever since softwares like  Xrumer and Scrapebox started coming, they changed the face of SEO as we know it, what used to take hours upon hours, started happening in mere minutes so which makes them pretty useful.

But here comes the most wanted question which is often asked amongst the newbies.

The answer is NO.

I'm just messing with you guys, offcourse it can be done without tools, infact, that's the right way to do it :P.

No doubt that tools like GSA SER, Scrapebox and Xrumer makes our work a hell lot easier but they still lack one thing, Intelligence. Google has become extremely intelligent and so as its algorithm, highly complicated link structures are made to make backlinks look like natural because if they don't look "natural", you know what's coming your way?. Penalization!.

Now that's where the magic happens. I'm pretty sure some of guys are skeptical about it but here me out first.

as you guys know, I'm a big fan of SEO automation softwares like GSA SER, Scrapebox, Xrumer and a few other like these but I also don't use these tool for my 1st tier backlinks, never ever. I've always said and still saying that these automation tools are perfect for 2nd tier, 3rd tier and even 4th tier but they shouldn't be used in 1st tier backlinking because it's just not right.

A lot People says that these tools didn't worked the way they thought it would, what these people don't know is that they're not some SEO magic wand or blackmagic, like any other tool if you don't know how to use them, how the heck do you suppose them to perform?.

Another mistake which is too often done by newbies is that they used content spun from Article spinners like TBS and Spinner chief on 1st tier. I think by now they should know that Google's ain't their bit** and even if it is (It is :D) then they're not its owner.

Treat Google with respect and climb the SERPs.
My name is Irfan Saleem, 17 year old and I’m a Internet marketer from Pakistan. I share my latest experiments, case studies and random things on my blog.